How I Went Viral on Instagram
What do you know about Power Likes and organic engagement? Instagram is undoubtedly a hot topic and some have called it the new Facebook. The social photo community is making stars, creating personal brands and along with capturing the world’s moments, our attention.
70% of businesses use Instagram, and everyone is battling for attention in the form of followers, engagement, comments, views, DM’s, and of course, likes! <3
As Instagram’s Algorithm continues to adapt, it is becoming more and more difficult extend the reach of your account on this very competitive landscape. The struggle for gaining followers and engagement is real.
It can be a daunting process to set yourself apart from the rest of noise on the gram (Instagram). Getting eyeballs on your content is not always easy, even if you have built up good follower numbers.
Instagram’s paid advertising platform is one of the most powerful targeting methods in existence to reach new customers and can be an easy option to increase your reach.
However, this comes at a cost. Targeted impressions can be very costly. We had a a quick fiddle with the in-app Instagram ‘promote’ option to give an idea of cost –
If you spend £4,000.00 via Instagam’s in-app promotion tool for 1 day of promotion, Instagram estimate that 660,000–1,700,000 will see your promoted post.
That’s a big cost there. Yes, its targeted and can be very accurate based on who’s providing you the data. However there are organic methods you can use to increase your impression and influence. I’ve got a little hack that might just be able to help you. It does require a little bit of work prior to executing, but will be well worth it when the results start coming in. There is a relatively unknown hack for some, called Power Likes (like engagement pods). Using this method will increase the chance of your posts going viral on Instagram.
You may be thinking; Power Likes, what are such things? And how exactly are they different from regular likes?
Well here’s the thing:
Using Power Likes will increase the chances of triggering Instagram’s algorithm to favour your posts and push them right out there into the Instagram ecosystem – The land of all things organic – likes, followers, and comments. The whole 9 yards… I’m talking about the explorer page, where all popular posts go to and get found by the sea of organic IG’ers (Instagram Users).
What’s The difference?
The difference is regular likes will be coming from regular accounts, with regular activity . Accounts not getting much engagement for example low like numbers and low follower counts. Now here’s where it gets different – The likes received from Power Likes, are all from 100k accounts and above – Super active, with high rates of engagement the algorithm loves these accounts.
It’s the whole cool kid at school story. If the cool kids like your posts within the first 10 to 20 minutes, Instagram’s algorithm kind of automatically thinks its cool and assumes maybe other people will think it cool too. Instagram will then show your posts to a broader audience, increasing your impressions.
When I posted I managed to hit 22,000 impressions within 30 minutes with the help of Power Likes. The impressions didn’t stop growing until I noticed I hit 1.2 million impressions. Even now, I’m still getting the odd few likes and followers from this post.
You may think; ‘well its only impressions‘…
However, impressions are metrics used to analyse PR. In content advertising, impressions are top KPI that you monitor on a campaign. Advertising platforms like Google Adwords and Facebook will offer you impressions in exchange for money.
Like my above example on a promo quote, when Instagram offered between 660,000 -1.7m impressions for £4,000. In short I just saved £4,000 in ad spends, I hit my account target audience, gaining organic followers, likes and impressions… 1.2 million of them.
I can hear you say “…but are these targeted impressions”?
Well yes they are… How do your find content on Instagram?
It’s via hashtags and the posts connected to them. If you target the right tags for your audience and rank for top posts you will be hitting that target audience every time. Which in turn will move your post into the realm of explorer for the organic eyes to see.
So, why were Power Likes so effective on my post?
The reason this hack was so effective on my post is because of the hashtags I used ###
That’s the key component ^^^^
For Power Likes to work effectively to make a real impact you need a “fire” hashtag strategy. Knowing that your posts are able to rank in the top post section for the hashtags you have chosen is extremely powerful. Once this is in place it will make Power Likes super effective on your posts by increasing your chances of receiving more impressions and hitting Instagram explorer for organic growth.
To save yourself a few thousand pounds in ad spends, it could just be a thing of researching your target hashtags and getting your posts hit with Powerlikes…
Do you want to know more about Power Likes, Instagram and growth?
Then check out Gram Hacks Learn the proven strategies I’ve used to grow my accounts into the thousands